General society shouldn’t dictate what we market for. It shouldn’t tell us what our goals are. It shouldn’t be the reason for our actions. And yet somehow along the way, we forget that WE set the intention of our business.

In today’s episode I chat with one incredible lady about her adventures as an occupational therapist. You will discover that there are more ways than one for creating a rural business that doesn’t want to fit the box. A business that wants to intentionally be different, stand out and create their own pathway forward.